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Digital menu boards seem to be a standard in cannabis dispensaries. Customers can identify what they want, what’s available, pricing, potency, and maybe even some educational tidbits as well — all while waiting in line. Digital signage is more than a digital picture frame, it’s an opportunity to talk to the captive waiting room and tell a story. That story could include advertising, how-to tips, and even customer reviews. It’s an evolving tool to help retailers drive sales and connect with customers. In this episode of Cannabis Tech Talks, Co-founder, CEO, and Chairman of Enlighten Jeremy Jacobs discusses his inspiration for creating Enlighten. Join the conversation and expand your understanding in this retail and technology-focused discussion featuring Cannabis & Tech Today Managing Editor Patricia Miller.
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