We often judge a brand by its packaging. What does this company represent, what’s their culture, and how does it reflect the lifestyle of the person buying it? We speak with Evan Eneman, serial entrepreneur, investor, and advisor for some expert insights. From his work with Fiorello, a cannabis branding and marketing agency, to co-founding Casa Verde Capital alongside Calvin “Snoop Dogg” Broadus, Eneman is an authority on creating brand loyalty. He and C&TT Managing Editor Patricia Miller discuss how to create brand identity, build a brand architecture, and the importance of visual storytelling in marketing.
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